ITLOOX.
IT on site.

Project goals & client

Commissioned by ITLOOX GmbH, we produced a compact brand film showcasing their IT services on site at an industrial customer.

The goal was to bring the full range of deployed technology to life — from server and network infrastructure to cloud solutions and training — in a professional, modern look.

Approach & execution

The shoot day was coordinated together with the industrial customer. The concept was to use real working environments cinematically and keep every scene as authentic as possible: employees in action, IT components in use, interactive training — complemented by animated info text and visual markers on the systems deployed.

We filmed in the server room, warehouse, office and training room. The focus was on hardware installations, firewall, switches, access points and the real-world benefit for employees. Scenes like an outdoor shot with laptop and VPN or controlling a machine via tablet showcased mobile use cases. We filmed with gimbal and drone for smooth camera moves and modern perspectives.

The film deliberately skips a voiceover and instead relies on on-screen 3D text animations, precisely integrated into the scenes via camera tracking. Combined with logo reveals, speed ramps and targeted zoom effects, the result is a technical, modern visual storytelling.

Result & added value

A 1-minute brand film for website, presentations and customer acquisition.

A modern presentation of real IT services in an industrial environment — a visual mix of technology, training and everyday application.