ACAO Pink
Grapefruit.
A fresh 30-second studio product reel for ACAO Pink Grapefruit — staged as cloudy, airy, light, bright and effortlessly upbeat.
Pink Grapefruit
Goals & Client
ACAO produces canned soft drinks. They came to us with their Pink Grapefruit variety, looking for a fresh product reel to bring it to life.
Together with a colleague we worked through the basics: what kind of drink is this, what associations does it carry, how does it taste?
Approach & Production
Those conversations led to a clear concept: cloudy, airy, very light, very bright, very upbeat.
We shot in the studio. It took a lot of takes — paired with animation, sound effects, music and very specific macro shots. The brand sent us a can suspended in an electrophone, which we staged to feel delicious, refreshing, cool and crisp.
The result is a 30-second reel in 9:16.
Outcome & Value
ACAO posted the reel on Instagram and reused it across their own posts and paid ads.
The reel also runs on in-store monitors and at point-of-sale stands — from the social feed straight to the cooler.
Credits
& Specs.
Wer an dem Projekt mitgewirkt hat — und auf welchen Specs es läuft.