Product Launch
Sunfire.
A cinematic product launch film for the new HyLink® Alkaline 23 electrolysis system. Studio interviews paired with industrial imagery — modern hydrogen technology brought to life in the context of the energy transition.
HyLink® Alkaline 23
Project goals & client
Sunfire SE commissioned us to produce a product launch film for their new HyLink® Alkaline 23 electrolysis system. The goal was to clearly communicate the technological advantages and position the company as an experienced market partner.
The focus wasn't only on the product itself, but also on the people and expertise behind it. The film needed to build trust, convey competence and feel visually striking and modern.
Alongside the main film we produced several short video snippets and teasers ready for website, social media and presentations.
Approach & execution
For the launch we combined an interview format with industrial imagery — two key shooting locations: a clean studio setup at headquarters and dynamic footage from production to make technology and scale tangible.
In Dresden we built a controlled studio setup for interviews with the CEO and CTO. The space was completely rebuilt, blacked out and staged with a deep black backdrop and a precise lighting concept. We added a walk-and-talk format with both protagonists leading through the production environment together.
In Magdeburg the focus was on industrial production: large halls, assembly processes and detail shots of the electrolysis stack. Drone footage inside the hall conveys the scale and dimensions of the systems.
Result & added value
The result is a roughly three-and-a-half-minute product launch film, complemented by several short video snippets and teasers for different platforms.
Combining studio interviews with production footage allows complex content to be communicated clearly and with visual impact. Use case: website, social media, sales and presentations.
The film positions Sunfire as a strong technology partner — and the versatile content set delivers value well beyond the launch itself.
Credits
& Specs.
Wer an dem Projekt mitgewirkt hat — und auf welchen Specs es läuft.